Score prospects based on their average spend, likelihood to rebook, contact information and much more
Guest scoring is a new technology that has the potential to turn your hotel marketing strategy on its head
It does this by identifying which prospects are most likely to become future guests, as well as understanding what marketing channels to use when deciding where best to spend your marketing budget.
Guest scoring enables sales and marketing teams to focus their attention on their best and most lucrative prospects first and to make sure that while prospects with low guest scores are not forgotten, they don’t
consume a large amount of our sales efforts.